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Do you remember the beautiful photos that were out last year where Alexa Chung was sporting Superga shoes matched with romantic mini dresses in some italian dream garden? The style icon is being again the face of the brand for Spring Summer 2012 campaign, inspired by a sunny and relaxed everyday life.
Vi ricordate quelle bellissime foto uscite l’anno scorso, dove Alexa Chung posava in qualche giardinetto da fiaba italiana con addosso abitini romantici e scarpe Superga? La style icon e’ per la seconda volta testimonial del brand per la Primavera/Estate 2012, che presenta una campagna di foto ispirate ad una rilassata everyday life primaverile.
Here below is my pair of Superga, the classic 2750. They are spotted by paint and a bit torn.. I have them since high school! This reflects a bit the philosophy of the brand, that we can define a “marmite” one: you love or hate Superga, but in the first case, you’ll get them for a lifetime and guaranteed you’ll be attached to them as to your first (irreplaceable) teddy bear.
Qui sotto potete vedere una foto delle mie Superga (il classico, modello 2750), sono macchiate di vernice e tutte rotte, infatti ce le ho dal liceo. Questo riflette un po’ la filosofia del brand, un “marmite” brand a dirla tutta: le Superga si amano o si odiano, ma se il vostro caso e’ il primo, le comprerete per una vita e di sicuro vi ci affezionerete come al vostro primo (e insostituibile) teddy bear.
[Photos of Alexa Chung from Superga.co.uk. Superga in the rainbow light photo by ©ThisGirlDiary]
Many people are choosing these shoes since their versatility, casual and timeless attitude (among the new fans there are also Sienna Miller -photo below-, Katie Holmes and Jennifer Garner), and in the UK some have already said that “Superga is the new Converse“. What do you think of this statement?
Molti stanno passando a queste scarpe per la loro versatilita’ e per lo stile casual e senza tempo (tra i nuovi fan ci sono nientemeno che Sienna Miller -foto sotto-, Katie Holmes e Jennifer Garner), e nel Regno Unito alcuni hanno gia’ dichiarato che “Superga is the new Converse“. Voi che ne pensate?
